License FAQ: What is the Difference Between Personal, Commercial, and Extended Commercial Licenses?

License FAQ: What is the Difference Between Personal, Commercial, and Extended Commercial Licenses?

Empower your business with our licensed assets! We offer three different license types for creatives. Here is a quick rundown of what each has to offer and which is best suited for your needs.

Personal

Commercial

Extended Commercial

The licensed asset can appear in personal non-profit projects

The licensed asset can appear in commercial projects

The licensed asset can appear in commercial projects

Can be used for:

Can be used for:

Can be used for:

✓ Personal photography

✓ One personal social media account with non-commercial activities

Not Allowed:

✗ Professional client work

✗ Business social media accounts

✗ Physical or digital paid advertisements

✗ Apps, software, or games

✓ Professional client work

✓ One business social media account managed by licensee

✓ Unlimited physical advertisements in local markets

✓ Digital paid advertisements with unlimited impressions

✓ Blog and streaming for up to 500,00 lifetime viewers

Not Allowed:

✗ Apps, software, or games

✓ Professional client work

✓ Unlimited business social media accounts

✓ Unlimited physical advertisements in local and global markets

✓ Digital paid advertisements with unlimited impressions

✓ Blog and streaming for unlimited lifetime viewers

✓ One native app, web app, or game downloaded or sold up to 250,000 times

How to Use Licensed Assets

Key Definitions

What is the difference between personal and commercial use of an asset?

Commercial Use is any use:

  • that involves an exchange of money or other consideration
  • that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
  • where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.

If one or more of the above is true, the use is “Commercial.”

Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.

General

Do's

  • Use the Licensed Asset for commercial purposes under the “Commercial” and “Extended Commercial” licenses
  • Use the asset for non-commercial, personal activities with all three license types

Don'ts

  • Resell or sub-license the Licensed Asset that is directly competitive with it
  • Resell any modification of the asset on its own
  • Make the asset public or share the asset in any way that allows others to download, extract, or redistribute it as a standalone file
  • Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material
  • Falsely represent authorship and/or ownership of the Licensed Asset
  • Allow anyone other than the Licensee to customize a digital or physical end product, whether for commercial or non-commercial use. This includes, but is not limited to, “print on demand”, “made to order” or “download on demand” applications.
Any other use that is not expressly permitted in the license terms is strictly prohibited.

    Additional Questions

    Are there limits on how many times I can use a purchased add-on?

    Special limitations apply for each license type:

    Personal license: Use the add-on in an unlimited number of non-commercial end products.

    Commercial License: Use the add-on in an unlimited number of non-commercial end products. You can also use the add-on in an end product for sale, as long as the sales do not exceed 5,000.

    Extended Commercial License: Use the add-on in an unlimited number of non-commercial end products. You can also use the add-on in an end product for sale, as long as the sales do not exceed 250,000.

    Can I purchase a pack of presets, and use one of the presets in my own Preset Bundle for sale?

    No. Any resale/sublicense of the licensed preset in source file form, any modified versions, or otherwise competitive with it is prohibited. 

    Need more flexibility? Contact us for custom enterprise licenses.


    Leave a comment