License FAQ: What is the Difference Between Personal, Commercial, and Extended Commercial Licenses?
Empower your business with our licensed assets! We offer three different license types for creatives. Here is a quick rundown of what each has to offer and which is best suited for your needs.
Personal |
Commercial |
Extended Commercial |
The licensed asset can appear in personal non-profit projects |
The licensed asset can appear in commercial projects |
The licensed asset can appear in commercial projects |
Can be used for: |
Can be used for: |
Can be used for: |
✓ Personal photography ✓ One personal social media account with non-commercial activities Not Allowed:✗ Professional client work ✗ Business social media accounts ✗ Physical or digital paid advertisements ✗ Apps, software, or games |
✓ Professional client work ✓ One business social media account managed by licensee ✓ Unlimited physical advertisements in local markets ✓ Digital paid advertisements with unlimited impressions ✓ Blog and streaming for up to 500,00 lifetime viewers Not Allowed:✗ Apps, software, or games |
✓ Professional client work ✓ Unlimited business social media accounts ✓ Unlimited physical advertisements in local and global markets ✓ Digital paid advertisements with unlimited impressions ✓ Blog and streaming for unlimited lifetime viewers ✓ One native app, web app, or game downloaded or sold up to 250,000 times |
How to Use Licensed Assets
Key Definitions
What is the difference between personal and commercial use of an asset?
Commercial Use is any use:
- that involves an exchange of money or other consideration
- that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
- where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.
If one or more of the above is true, the use is “Commercial.”
Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.
General
Do's
- Use the Licensed Asset for commercial purposes under the “Commercial” and “Extended Commercial” licenses
- Use the asset for non-commercial, personal activities with all three license types
Don'ts
- Resell or sub-license the Licensed Asset that is directly competitive with it
- Resell any modification of the asset on its own
- Make the asset public or share the asset in any way that allows others to download, extract, or redistribute it as a standalone file
- Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material
- Falsely represent authorship and/or ownership of the Licensed Asset
- Allow anyone other than the Licensee to customize a digital or physical end product, whether for commercial or non-commercial use. This includes, but is not limited to, “print on demand”, “made to order” or “download on demand” applications.
Additional Questions
Are there limits on how many times I can use a purchased add-on?
Special limitations apply for each license type:
Personal license: Use the add-on in an unlimited number of non-commercial end products.
Commercial License: Use the add-on in an unlimited number of non-commercial end products. You can also use the add-on in an end product for sale, as long as the sales do not exceed 5,000.
Extended Commercial License: Use the add-on in an unlimited number of non-commercial end products. You can also use the add-on in an end product for sale, as long as the sales do not exceed 250,000.
Can I purchase a pack of presets, and use one of the presets in my own Preset Bundle for sale?
No. Any resale/sublicense of the licensed preset in source file form, any modified versions, or otherwise competitive with it is prohibited.
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